Japanese vs Western Street Fashion Pt II: You Decide

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Japanese vs Western Street Fashion Pt II: You Decide

Japanese vs Western Street Fashion Pt II: You Decide

what’s up everybody this is your boy
Reggie castle from the casual dot CEO
and we’re snatching this one this is a
blast from the past
this is Western versus Japanese Street
where Japanese versus Western Street
where part two and HD more nuance and
with visual aids because pictures are
great you got to have pictures you can’t
just talk about this stuff so let’s go
alright so first off let me begin by
saying that I am NOT claiming that one
is better than the other I’m leaving
that up to you however I prefer I am in
camp Japan for reasons I’ll outline a
little bit later but I will be objective
as possible about this and hopefully my
admitted bike doesn’t shine through
and if it does call me out you could say
something but we’ll touch on the
differences of approach the market and
the process which hopefully gives you a
clearer understanding of what are some
of the contrast between the two and then
you decide for yourself reliable means
cares what I think I’m just going to
tell you about it and then I’m going to
tell you what I like it as any
self-proclaimed fashion enthusiast will
tell you the West is ripe with trends
there’s no secret about that they come
and go like the tides and are usually
promoted by those with celebrity status
and due to the west strong affinity the
celebrity culture this makes sense as
celebrities act as conduits and
influencers that catapult these trends
to the masses just look at the four
waves of Rihanna Pharrell and of course
Kanye West and and that new girl that
Kylie girl I don’t fall I don’t care but
yet yeah these individuals have so much
star power that when they wear something
it immediately becomes a trend
especially in the case of Mr. West who
seems to be able to create seismic
shifts and all of Street fashion if eco
signs any style however Japan does not
have this luxury I mean sure there are
celebrities but almost every young
a person in Japan knows who Rihanna is
Pharrell or course they know Kanye West
and let’s say live undermount freaking
Fuji and that’s impossible you can live
in the Mount Fuji but name me your name
me one Japanese celebrity that has this
kind of star power that affects trends
almost globally don’t worry
I’ll wait
Japanese vs Western Street Fashion Pt II: You Decide
I’ll even give you a hint it starts with
a no one that’s all right yes yeah
there’s not a single Japanese
entertainer that promotes trends to the
extent of celebrities in the West which
is why Japan may not be devoid of trends
but it’s just a bit more nuanced
one could say street fashion in the West
is if it’s standard across the board
many brands do the same thing or follow
the same trend while in Japan street
fashion deviates from brand to brand and
let’s not forget that Japan has an
incredibly deep history of traditional
garments that many brands in Japan take
influence from why pants elongated
shirts and collarless jackets have
always been in Japan while the West is
just now starting to catch on to these
silhouettes however the biggest
criticism of Japanese brands is that to
the savvy fashion head they come off as
a bit gimmicky quite often they overstay
their welcome with egregious price point
and they never really grow into anything
else besides the initial concept however
in Japan experimentation is definitely
more celebrated in the West shirt yeah
you can experiment but but only to an
extent because looking good and most
importantly familiar is highly regarded
in the West as fashionable you know
because if you wear the same thing as
everybody else you are definitely going
to stand out that’s sarcasm because
you’re not and while the main goal of
brands in the West is exposure not all
the time but most assignments exposure
the main goal of a brand in Japan is to
set itself apart garnering support of
its direct demographic a longish
targeting now they do this by crafting a
story or principle around the clothing
that often speaks to a very small subset
of society you know the old fashion
model before social media got ahold of
it this is why so many brands in Japan
charge a higher premium not only are
they selling clothes but a very specific
lifestyle now all of this goes into the
crafting of the bread to the finest
detail a process the Japanese call one
of the cream this philosophy of
monozukuri
literally making things and more
succinctly craftsmanship as put some
Japanese brands on equal footing to
classic American brands much to the
chagrin of the All American
interview now some even screaming at
Japan appropriate American culture fancy
that
Japan is appropriating American culture
I think we need more kanji t-shirts and
street wear brands right come on but I
mean this is a country where you can
find a pristine pair of 1950s Levi’s so
it’s either love or appropriation that’s
really dependent on the person but it
should be noted that Japan’s love of
quality craftsmanship has led American
brands like Levi’s champion and lead
jeans to thrive by making higher-quality
alternates exclusively in Japan and
Japan’s Americana inspired brands no
slouch Native American jewelry maker
Goro’s who learned how to make silver
feathers from Native Americans or
neighborhood to stare glamour non-native
Latin musician blue blue Japan bisland
glam capital and a slew of others are
doing great things in the genre but it
all comes down to money right because
you know the West gotta have that money
I mean you gotta make that cash and
gotta have that cash he’s going to make
sure that your brain grows however in
Japan growth is of course it’s important
but for many brands maintaining their
presence and message takes presidents
now only the really big brands do the
capitalistic approach the Undercovers
ECGs mastermind anything mijitos
Fujiwara and babe of course now these
take the serious capitalistic approach
mainly because they can but even with
that most brands are perfectly fine in
their lane and prefer to be outliers and
some even forego having online shops in
2017 crazy right now the biggest street
fashion retailer in Asia a Beijing eight
commonly referred to as plate created by
famed designer Nico is one of the few
Japanese brands that takes the Western
sales approach directly by design it was
created that way you ever wonder why
knee goes souls based it was his
intention in the first place which I’ll
cover in another vid but by attaching
the brand’s who famous Western
celebrities they became a household name
and this is a model that bakes still
uses today but again the bate model is
actually the Western model and you’ll be
hard-pressed to find someone involved in
street fashion who doesn’t know about
baked
and most Japanese brands are just not
used to this model and as a result they
place a heavy emphasis on garment
creation and principle and because in
Japan being a famous designer is far
more lauded than being a famous
celebrity you know in Japan celebrities
have a shelf life and are usually
dominated by the agencies they are
beholden to however designers marketers
and businessmen are lauded as the real
celebs as they create opportunity and
commerce in case in point people outside
of fashion in Japan know exactly who
Nikko is despite him moving on from
baek’s years ago and everything you
don’t you Fujiwara just turns to gold
simply because he’s Fuji these lifelong
designers are more celebrated by
business people and designers alike
because in Japan being famous isn’t
enough being respected as far more
important you got to have that summer
after your name you got to be like Fuji
what are sama you got to be like Neagle
sama
you can’t just be regular fun you got to
be a summer I’m trying to be a summer
I’m trying to be an Ag kazuto-sama
that’s what I’m trying to be but that’s
what that’s what you want to be in Japan
ossama however in the West particularly
in the US this is the opposite not in
every case but in most cases as even
famous designers scramble to put famous
people in their collection and while
it’s a nice cohesion of both worlds
celebrity and fashion most street
fashion designers have to give famous
people in their collections or they will
fall flat the results of social media in
Japan though being the de Cobo Coco’s
intern can garner you respect and
acclaim which is this is pretty go now B
I prefer Japanese fashion there is no
secret there I live in Tokyo part of the
reason for me coming to Japan was for
fashion but it’s also because the West
places so much emphasis on being cool
and familiar and I personally found it
hard to experiment because of the
derivative nature of the brand when a
trend sets in it sets in until the next
celebrity co-signed something else okay
the point why do you wear ultra booze or
distressed denim beyond it I mean you
know why but you don’t care you don’t
care because now you like them and
that’s okay and there’s a
absolutely nothing wrong with that I
just feel uncomfortable dressing like
everybody else which is the reason I
steer clear from logos street brand and
that’s not the same that Japan doesn’t
have these trends it’s just that there’s
more to work with and as a result you’re
much more free to experiment and this is
quite surprising in a country that is
impressively conservative in both areas
of regular life while most Japanese can
be pretty stiff the Japanese that are
involved in the arts and in fashion are
uniquely brave in their approach and as
a result I learn about new brands new
pieces new styles literally every day
that’s not a joke even compared to
stalwarts like New York Paris and London
Japan is in a league of its own not
because it’s better but because it has a
very different culture you just see
different things and it’s that that
makes Japan unique but admittedly if you
live here for a while it can wear thin
now if you are a fan of street fashion
or fashion in general
Japan is a welcomed outlier but with so
many quirky things becomes a bit
overwhelming and some even view Japanese
designers and brands as try hearts that
are just doing different things for the
sake of doing something different which
is a fair assessment it’s a fair
criticism I’ve seen a couple of Reds
that I’m just like you just doing
something crazy that you should do and
in my opinion this is where Western
street fashion may have Japanese street
fashion beat the best brands in the West
highly reflect the groups that they
target there is a distinct connection
between the clothes and the culture
while in Japan you’ll often see people
wearing something that doesn’t
completely represent who they are for
the Japanese is often an aesthetic thing
and they’re choosing that lifestyle
costume so to speak and while this does
happen in the West it’s hard not to
notice the culture that brands like
supreme student C staple fear of God all
these brands Diamond Supply Company and
as school others have cultivated the
only added benefit in Japan is that
these brands are actually here plus all
the Japanese one which is a pretty good
sell it’s a pretty big deal but the real
question is who gets to title in your
books Japanese or Western
fashion let me know your thoughts in the
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see boy you know it’s gonna get you mom
I’m out