Jack Ma (China’s richest man): This Is Gonna Be the Future | BUSINESS ADVICE

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Jack Ma (China's richest man): This Is Gonna Be the Future | BUSINESS ADVICE

Jack Ma (China’s richest man): This Is Gonna Be the Future | BUSINESS ADVICE

Jack mom there you know there’s still
quite a significant digital divide out
there nearly 4 billion people not yet
connected and so that leads whenever
there’s a discussion among policymakers
and others about e-commerce leads to a
question mark as to whether the
expansion of e-commerce may primarily
benefit the advanced countries and the
countries that are less developed in
this regard what’s your thinking and
your experience in that regard yeah
my belief is e-commerce is the future and
e-commerce is going to replace a lot of
a traditional way of doing business people
say in the past 20 years with poor
Jack Ma (China's richest man): This Is Gonna Be the Future | BUSINESS ADVICE
logistic terrible payment terrible
connection of the Internet in the world
the Stute ecommerce grow like this for
our platform allowing China in the past
15 years people say I know largest a no
credit system no financing no this and
all that even that last year our selves
on our platform, it’s more than 750
billion US dollars GMB cells
it’s almost breaking number 21 countries
GDP only 20 years imagine without a
perfect logistic system without a
perfect payment system without blockage
in technology, they grow like this what
if the next 20 years where all the
technology ready when all the government
and organizations and entrepreneurs are
ready they think this is a lifestyle
this is the way young people live and
it’s going to be the future so e-commerce
is not for big company e-commerce is not
for the developer the country’s
e-commerce is for developing countries
for young people and small business
because in the past days young people
don’t have chance to compete small
a business they don’t have a chance to
compete with the big companies and
developing countries don’t have a chance
to
imagine that country like China can can
grow like this I think a pelo a few
years ago I went there that day I
remember I went to ask where people were
demonstration right I was happened to be
their people hated the e-commerce and
southerner there’s a young the Pulu
a young man said I using Internet and me
sold my pollute products to New Zealand
Australia which I never thought in my
life could do it with the Internet so it
would be the future because of young people
love it
anything young people love it it has the
future that’s my point
okay thanks, Roberto Acevedo you just
came out last month of a important
the ministerial meeting in Buenos Aires and
there was a lot of discussions maybe some
of the most discussion about any topic
as far as I could tell was about
e-commerce tell us a little bit about
how the multilateral community views
this issue well I think I I agree
entirely what has been said about
the potential of e-commerce
I think this potential as far as
cross-border e-commerce
is concerned business-to-consumer
there is a lot of potential to be
realized it’s still in the very early
stages it we are crawling this is we’re
still a baby there’s a lot to be done so
and I think that this potential of
cross-border e-commerce needs the
feedback of the international community
and it’s not going to be government’s
alone governments are known are not
going to do it they need the feedback
from the people on the ground they need
people like Jack Ma big company big
platform and rags-to-riches and others
participating together because they are
the ones who understand the problems
they’re the ones who see the challenges
they are the ones who see where the
bottlenecks are
governments don’t government still have
rules and regulations that apply to the
20th century trade that’s gone that’s
going to disappear so we have to have
the means to have this conversation and
that’s why in Buenos Aires I was very
excited to launch this initiative with
ewt P and with the web which will bring
together not only governments but also
the private sector academia everybody
sitting together to figure out the way
forward if we cross our arms ecommerce
is going to be the exclusivity of the
big companies of the big guys because
they’re the ones who can go through this
myriad of bureaucracy and tons of papers
that you have to fill in hi trade costs
if you want to make it inclusive and
that’s where governments and communities
win we need to make it simpler we need
to make it more expedited that is the
conversation that we have to have
without it it’s going in the wrong
direction let me broaden the the frame
of the discussion for a moment you know
here during this week in Davos one of
the top issues for debate is where trade
policy is going are we going to seek
additional restrictive measures are we
seeing potentially more rivalry among
trading bloc’s and Jack you have family
famously said I think I read once that
when trade stops war begins how do you
see the evolution of this debate and
what role do you think the e-commerce
industry can play in helping matters
yeah I think it is impossible to stop
the trade
the world needs trade trade is supposed
to way to solve wars if the trade stops
the world starts this is always our
belief trade have to have to be changed
and WTO has done great job in the past
years in order to making sure the world
understand each other being in order to
making sure the trade is the opportunity
for everybody but I think today the
world has changed because of the new
technology I was able to say in the
future there will be no mating China
no made in America no mating Pulu it’s
going to be mating on the internet a
young people connecting each other
online in the future no matter you like
or don’t like
we will enable every young people every
small business to to by global sell
globally and deliver globally and pay
globally and travel Google global it
just to maybe with a mobile phone even
without a with a passport this is the
trend nobody can stop it so
protectionism and globalization
I think globalization is a great thing
you should not occur the baby before
even the baby was born today
globalization is a growing pain and
there were there it’s so easy to launch
a trade war but it’s so difficult to
stop the disaster of this war and I’m
scared and I concerned I don’t think the
world should have the you know don’t use
trade as a weapon use a trade as the
solution to solve the problems when
you’re suctioning the other country it
is your assumption those small young
small business young people they will
kill just like you’re bombing somewhere
civil civilization uske so we believe we
should using the internet using
e-commerce encourage young people the
more trader we have the more business
will come up there are hundreds of ways
to solve the problem but there is only
one reason the one if you want to launch
a trade of war it’s easy but I will say
it takes about thirty years to fix that
pain so my view is we should not have a
trade war and we have a plant of ways to
solve the problem and third we should
not let the
world global trade controlled by 60,000
big companies we should make in
technology policies to encouraging 6
million or 16 million or 60 million
business
then can get benefit from small business
from small business like entrepreneurs
from Philippine they can sell globally
they can buy globally this is the future
and it works so you know much of the
response to debate about rising
restrictions is that we need to make our
economies more inclusive and I guess I
would open it up to the panelists to
talk a little bit about how they think
this aspect of Commerce he enabled
commerce and investment can help make
the economy more inclusive make trade
more progressive or inclusive anyone
care to comment
yes Prime Minister I would say from the
point of view of a government first open
markets I totally agree just yesterday
the TPP was agreed without us but there
are other 11 countries already agreed to
have free trade among themselves with
try facilitation with investment
facilitation and helping each other so
that’s very important so some countries
may think that reducing trade is good
for them but for us many of us are we
are very happy to have trade and
cooperate and most of us are in the
Pacific
area so we believe that we can increase
the possibilities of our SMEs second I
think we have to make easy for our
friends to have digital knowledge so we
have to build capacities we have to
provide services through internet so for
example in our country we have Peru dot
got like our main instrument to connect
with SMEs
so they can have easy registration
paying tax
access to platforms of credit
facilitating the payment processors and
reduce the cost all the administrative
procedures should be reduced and then we
can help them to be there and of course
give information on what are other
countries which we train have us
information that they will need to get
into the other country so I think we the
government has to help our enterprises
to be promoted otherwise it will be this
market taking but the big large
e-commerce retailers and we don’t want
that we want them to be moving as you
said with other small firms all together
so this is something that we can have
user friendly and keeping people in
touch with each other and the government
should be the tre facilitator in this
case so in the perspective of a social
entrepreneur I represent hundreds even
thousands of artisans who are in poverty
and when you are marginalized and when
you’re vulnerable it comes with a lot of
burden it comes with a lot of gaps so
the technology definitely is a gap
Logistics absolutely infrastructure
internet service definitely but also one
of the biggest things that we realize is
education so when we were starting just
as an example we asked our artisans to
source for animal print lining for our
products because we’re in fashion now so
we have to think fashion-forward so they
sourced animal print lining and they
came back to us with Winnie the Pooh
spider-man and we were very shocked but
at the same time we realize that even if
we speak the same language we don’t
necessarily understand each other and
now the technology is really fast there
are lots of people who could get left
behind so I believe we have to empower
the entrepreneurs
so that they can be the bridge and the
connectors to communities who are in
poverty because ecommerce has the
potential to link them to the market
definitely but also to lift them out of
poverty we have such a big opportunity
in our hands now so we need to empower
those who can make those connections
director-general we’ve just heard a list
of very practical constraints as I
understand it Therese you you sell 90
percent of your activity domestically
ten percent export and presumably part
of the reason for that ratio is that you
are encountering a number of very
practical constraints we know in the
multilateral framework in the WTO we
don’t yet have specific obligations and
rules in detail in this area and even
20% of regional trade agreements don’t
have a full-fledged set of cooperative
frameworks and rules in this area can
you reflect a little bit about how you
see our initiative as an opportunity to
move the ball forward while the formal
negotiating process kind of catches up
to what’s happening on the ground in the
market yet I have to say this
conversation is already happening in the
WTO to some extent one big element of
this conversation is the digital divide
we still we know that about four billion
people still don’t have access to the
Internet
small developing countries don’t have
the infrastructure they don’t have
sometimes even electricity so it’s
difficult to bring them on board I can
only imagine the kind of logistical
difficulties that exist in the
Philippines with so many islands and
artisans in different places so this is
a big challenge and I think you cannot
think of e-commerce without thinking of
how to integrate the small the poor
countries into this equation as well so
it’s not something that you do only
domestically you have to think it
globally so another important thing that
in the WTO we’re trying to figure out is
which are the main challenges which are
the ones that we have to address first
because when you begin a conversation
about e-commerce it very quickly covers
one
thousand different aspects it’s
difficult to attribute priorities and
say let’s let’s take this first step
let’s do this first and just now in
Buenos Aires we had more than 70
countries signing up a declaration that
they will discuss the issue of
e-commerce they will try to set up a
conversation that could lead in the
future to negotiations
I think this initiative of enabling
ecommerce by the web the WTO and and and
Edom UTP will allow us to frame the
conversation that is going to happen
because otherwise people are going to
sit around the table and they won’t know
what to do because there will be so many
things to handle that they will get lost
in the forest so we need to figure out
the priorities the challenges and that
can only come if you talk to the private
sector if you talk to the operators the
people who face the challenges otherwise
we’re going to be lost and that’s what I
hope this initiative will deliver Jack
you know you’re you have a rapidly
mushrooming business and indeed by 2020
it’s been estimated that e-commerce will
want to be a trillion dollars or more in
value yet you’re spending time in doing
what Roberto just talked about which is
to be part of a process to get very
concrete discussions between private
sector not just your firm but many other
firms and governments to try to improve
the enabling environment there tell me
why you want to allocate your precious
time to that type of endeavor yeah thank
you I think this is what this initiative
about this is we are very excited about
partner with wef and WTO to promote the
ewt peacock electronic world trade
platform or electronic world tourism
platform we think tourism because of the
cross border of tourism is going to
bring a lot of business opportunity for
small business but let me think this
it’s very important for private sectors
and public sectors to have a dialogue to
discuss I respect a Acevedo’s I
positive thinking today a lot of
regulators worry too much oh my god you
got a security you don’t have enough
this enough dad you know you worried
this worried that when you worry it
comes you don’t worry
it comes right you like it it come if
you don’t like it comes many years ago
17 years ago when I study Commerce in
China people say hey China even don’t
have a PCs why you have a ecommerce well
then we’d never nobody expect China
suddenly have become a country with so
many mobile phones which is easier to
build a roads or build a mobile system
buuuut mobile system is much easier than
build up the roads and infrastructures
I remember 1994 in the winter night in
Beijing a group of experts of IT and
Internet expert I was confused 1994
there’s internet experts gathered
together think about how to regulate
Internet I was in that meeting and then
after like two hours debating they have
a lot of worries so 20 years passed all
the things those people worried never
come up all the things they don’t worry
about all come up let me tell you one
thing the comp commerce is changing the
way we do business as I said the
traditional business is B to C in the
future is it to be consumer to business
most of the things are tailor-made in
the past all the traditional cross ball
the business is goals through containers
in the future most of the business work
goes through packages so the rules and
laws who have a huge change today from
China to Russia even through is there’s
1 million package from China to Russia
and without even consider how many
package from Russia to China but even 1
million packages from China to Russia
per day think about it
four years five years ago we launched a
campaign only 80,000 packages from China
Russia the whole Russian post of the
system crashed today one minute no
problem
government is learning people are
learning ancient producer learning when
there is a demand there’s a way so I
think government should not think about
how to regulate the way government think
about regulate is the way they think
about 30 years ago when I talk a lot of
government offices the first thing they
think about is hmm how can i regulate I
hope next the city years the first thing
to think about how can I help
what shall we change to making sure our
young people our small business our
trade can in and out smoothly this is
the positive thinking so I sat in
Argentina whether you like it would do
it you don’t like it we would do it
right because this thing is coming and
the hope of making this thing good is
work with young people work with the
smart government offices organizations
let’s push let’s talk anything coming up
don’t worry there is a way if you are
not smart there are smart people there
this is my belief so that’s the spirit
bottled in one piece of what this
initiative is about it’s you know there
are a series of practical obstacles as
you just described a payment see
signatures consumer protection customs
logistics and what not these are not
solely the province of regulation I
think is your point and so the process
that you’ve just articulated so well is
a very practical solution in one and I’m
happy to say a Prime Minister that there
early discussions between the initiative
and the Pacific Alliance and the
inter-american Development Bank of
potentially supporting such a very
practical process in the region and I
just want a signal appreciation and give
you an opportunity to talk about how you
see the Pacific Alliance moving forward
in this regard I think the Pacific
Alliance which is growing now because
not on we are not only for up right now
we’re gonna be ate very soon because
Canada Australia Singapore and New
Zealand probably will be joining the
Pacific Alliance is another way to
address the issue with cooperation and
learning across each other because it’s
very interesting the processes each
country can bring given their own
experiences so this is an interesting
way to address the issue in as you
mentioned young people are the ones who
are creating the new things you know I
can remember my daughter teases for her
graduation as a business professional
was trading art to Internet and she
prepare special application where you
can trade art for young people which is
so hard to get in the galleries and they
are so expensive you know so these young
people are creating things and I’m sure
young people across all these countries
can create this development because
these young people are the Millennials
are the ones who I’m pushing ahead our
trade in just a couple of years Peru
growth in terms of e-commerce when grew
like almost 300 percent in couple of
years and we think this process will be
still growing 30 percent each year min
as a minimum so it’s because these young
people are moving in that direction we
are improving broadband and we have to
work all together in creating these
spaces of growth among ourselves
thank you we’ve reached the end of our
time will you join me in thanking with
appreciation the great panels we’ve had
here today
that audience I wish everyone a good
remainder of the day